
WSB (750 kHz), Atlanta's commercial AM station, is also known as WSB. It is the Cox Media Group's flagship station, and also hosts the ABC and NBC television networks. Since the 1940s, WSB has been the home of the "Atlanta Braves," which is the name of the local Major League Baseball team, and the University of Georgia Bulldogs Radio Network. WSB began as a separate entity in the early years with simple listening and popular music formats. It eventually evolved into a full-service broadcaster.
In the 1920s, the Department of Commerce established a second entertainment channel to local broadcasters. The "Red Network" of NBC radio featured a range of radio shows, dramas as well as sports and news. Although WSB was not a part of this network, the station was the aforementioned NBC's first official television affiliate.
While the WSB is known for many remarkable feats, it is difficult to overlook the fact that NBC's Red Network was one of the most innovative network in the country. The three-tone NBC chimes that WSB is famous for are one of its most important and earliest. This was the first time such chimes had been heard in Atlanta. It may also have had the biggest influence on the popularity and growth of NBC's flagship television station. Another notable fact is that WSB carried the first television news program that was "statewide", something that no other local television station had done. Wright Bryan, the first correspondent to report on D-Day's invasion, and Russ Spooner (the first WSB morning program host), are two other notable WSB alums.
WSB's list includes a wacky title and a slew TV-related accolades. For instance, WSB is the second-oldest TV station south of Washington, D.C., and the second-oldest to ever sign on the air in Atlanta. WSB-TV first aired on Channel 8 in September 1948. When Cox bought WSB, in 1980 the station was moved to Channel 2 where it was joined by WXIA TV. The Atlanta Hawks joined the fray as a 1995 addition to WSB's roster. This was WSB’s second major coup.

FAQ
What is branding?
Branding is how you communicate who you are and what you stand for. It's how people remember you and your name.
Branding is about creating a memorable brand identity for your company. A brand is not just a logo but also includes everything from your physical appearance to the tone of voice used by employees.
Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. And it gives them confidence in choosing your products over those of competitors.
A good example of a well-branded company is Apple. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name is synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.
When you consider starting a business, it's important to develop a brand. This will give your brand a personality.
What do you need to know about television advertising?
Television advertising is a powerful medium to reach many people at one time. It was also very costly. However, if you use it well, it can be incredibly powerful.
Although there are many types of TV ads available, they all share certain characteristics. Planning any TV ad should start with ensuring it fits in its category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should stay consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because many viewers are able to relax in front of the TV while watching. You want them relaxed enough that they can focus on you words.
Last but not least, just because you have a lot of money does not mean that you will get great results. Actually, it could be the contrary. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. Make sure you are doing it right if you're spending a lot on TV advertising.
What is an advertisement buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
Advertisers pay only for the time their message is to appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
The advertiser may have specific demographic information about their potential customers, such as age, gender, income level, marital status, occupation, hobbies, interests, etc.
This information can be used by advertisers to decide which media works best for them. They may decide that direct mail works better with older people.
Advertisers also consider the competition. Advertisers may choose to place ads near competitors if there are similar businesses in the area.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
How can you choose your target audience?
Begin by talking to yourself and people close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What problems do they have to deal with every day? Who are the smartest people in my industry? You can find them online.
Start at the beginning of your business. Why did you start? How did you solve the problem?
These answers will help you identify who your ideal clients are. Learn more about them and why they choose to do business with you.
To get clues about who they cater to, you can also check out your competitors' social media pages and websites.
Once you have identified your target customer, you need to decide the best channel to reach them. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
You could create a blog if you offer software to small business owners.
If you sell clothing, you could create a Facebook page for teens. You could also set up a Twitter account if your restaurant is a business owner to help parents find kid-friendly restaurants.
The important thing is that you have many options for getting your message across.
What are the basics of radio advertising?
Understanding the interactions between different media is essential. It is important to understand that all media forms are complementary and not competitive.
Radio advertising is best when used in conjunction with television. It enhances television by reinforcing important messages and providing additional details.
Radio listeners are often not able to handle long TV commercials. Radio ads are typically shorter and less costly.
What do you need to know about internet advertising?
Internet advertising is a key part of any business strategy. It is a cost-effective way for companies to reach potential customers. However, there are many different types of internet advertising available. Some are completely free while others require payment.
You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method has its advantages and disadvantages.
What is affiliate marketing?
Affiliate marketing allows you to make money by referring people to other websites that sell products or services. When someone purchases from you, the product owner will pay you.
Affiliate marketing relies on referrals. Referring people to your website is all that's required. You just need to refer them to our website.
You can make money without doing any hard selling at all. It's equally easy to sell and buy.
You can even set up an affiliate account in minutes.
The more you refer people, the more you'll receive commission.
There are two types:
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Affiliates who have their own websites
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Affiliates who work with companies that provide products and/or services.
Statistics
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
External Links
How To
What is the best way to advertise on Google?
AdWords, Google's advertising platform, allows businesses to buy ads based upon keywords they wish to target. Setting up your account is the first thing. First, you choose a campaign name. Next, you set the budget and select the ad type. Finally, add keywords. Then you bid on those keywords. When someone clicks one of the ads you place, they pay only if that click comes from someone who searched with one of your targeted keywords. This way, you get paid even when people don't buy anything.
Google has many tools to help you ensure your ads work. They include Keyword Planner, Ads Preferences Manager, and Analytics. These will allow you to identify the best options for your company.
The keyword planner will help you decide which keywords you should use in your campaigns. It also shows you how much competition there is for certain keywords, helping you decide whether or not to spend money bidding on them.
Ads Preferences Manager is available to alter settings such as maximum number of impressions per calendar day and minimum cost per click.
Analytics allows to track your ads' performance and compare it with other campaigns. You can view reports that show how your ads performed in comparison to other ads.