If you are looking for a radio station that specializes in news and talk, KTRH is a great place to start. KTRH is a Houston-based station that has been a mainstay in the Houston community for decades. The station's slogan is "Houston's News, Weather and Traffic Station." It's been the home of numerous celebrities in broadcasting, including Dan Rather and Jim Nantz. Today, the station has a wide variety of syndicated talkers.
KTRH is an affiliate of several corporations and organizations. It was once a CBS Radio News Station, and then an ABC News Radio Radio station. Today, it's a Fox News Radio Radio station. Dan Rather and Jim Nantz have been regulars there. Currently, the station's owner is iHeartMedia, Inc., who is affiliated with Weather Channel.
The station broadcasts 24 hours a day, at 50,000 watts, news and talk. Although the station's primary location is Houston, it also offers secondary coverage to areas in southwestern Louisiana, Southeast Texas and parts New Orleans. This station is also the main entry point to South Texas' Emergency Alert System.
KTRH's slogan says "Houston's weather, news and traffic station". The station's website contains interesting statistics and other facts. Apart from Houston's morning news, which begins at 5:01 AM, the station hosts several news and talk programs. Jasons Jukebox can be seen on Tuesdays, and All Request Lunch Hour can be seen on Tuesdays and Wednesdays. Other programs include Buck Sexton and Clay Travis's show. The "This Morning, America's First News With Gordon Deal" program, airs on KPRC.
The station has a directional pattern that concentrates its signal in the Golden Triangle area of Houston. The station broadcasts on a clear channel during the day and switches to a directional signal at night. The station began to experiment with progressive rock music and switched to a rock format during the 1970s. It is still regarded as one of America's most loved radio stations.
It's not Houston's morning news, but it is KTRH 740 AM's most-watched show. But it is "This Morning, America’s First News with Gordon Deal." If you consider it a good idea to broadcast this on AM radio stations. KTRH listens to a lot of people so advertisers can make use of this opportunity to build brand awareness with sponsored ads on the station.
KTRH also offers the Clay Travis and Buck Sexton Show, the Michael Berry Show and the All Request Lunch Hour. Among the other perks of being a KTRH station is the chance to advertise on the station's webcast. This is a way to reach the tens of thousands of people who tune into KTRH's webcasts. An additional option is to have a third-party buyer assist with your advertising campaign.
FAQ
What are the basics of television advertising?
Television advertising can reach a lot of people quickly and is very effective. It was also very costly. It can still be very powerful if used correctly.
Although there are many kinds of TV ads to choose from, all share the same characteristics. You must ensure your TV ad fits within the category it is being placed. Do not attempt to run a lifestyle advertisement as a product advert. Your message must be consistent throughout the campaign.
The second thing to remember is that the best time to air your ads is during prime-time hours. This is because the majority of viewers will watch TV while they relax in front a set. You want them relaxed enough that they can focus on you words.
You don't have to be rich to achieve great results. The opposite may actually be true. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. If you spend a lot of money advertising on TV, make sure it's done right.
Advertising what is it?
Advertising is an art form. Advertising isn't just about selling products. It's about making emotional connections between people, brands, and each other.
Advertising is about telling stories and using images to communicate ideas.
You must communicate clearly and persuasively. And you need to tell a story that resonates with your target market.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
A successful ad campaign is a way to establish a brand identity.
And this is how you become memorable. You become someone that people remember.
How can I choose my target audience
Begin by talking to yourself and people close to you. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What are their biggest challenges? Who are my top-ranking people? Where are they located online?
Rewind to the beginning, when your business was founded. What motivated you to start your business? What problem solved you for yourself? How did that happen?
These answers will help you identify who your ideal clients are. They will also reveal their personality and reasons for buying from them.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
A blog that targets small-business owners could be a possibility if you are a software provider.
A Facebook page could be created for clothing sellers. You could also set up a Twitter account if your restaurant is a business owner to help parents find kid-friendly restaurants.
This is the point: There are many ways to communicate your message.
What is an advertisement buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers pay only for the time their message is to appear.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
Advertisers can use these data to determine the best medium for them. An example is direct mail that appeals to older people.
Advertisers also evaluate the competition. Advertisers will look at the competition to see if similar businesses are nearby.
Advertisers should also consider the budget they have and how long they plan to spend it before it expires.
What do you need to know about internet advertising?
Internet advertising is an important part of any business strategy today. It allows businesses to reach potential clients at a low price. There are many types of internet advertising. Some are free and some require payment.
There are also several ways to advertise on the internet, including banner ads, pop-up ads, search engine optimization (SEO), pay-per-click (PPC) advertisements, social media marketing, e-mail marketing, and mobile marketing. Each method has its advantages and disadvantages.
Is there a way to get no cost traffic?
Refers to traffic that is free from search engine results. This type is known as natural, or organic traffic. There are many ways you can get free traffic.
Article Marketing is one of the most popular methods of getting free traffic because articles have an extremely low cost per click (CPC). Paid ads have a higher CPC, but the CPC is typically much lower than paid ads. Content marketing is also known by the term article marketing.
Social Media Marketing - These social media sites, such as Facebook, Twitter or LinkedIn, allow you to advertise your business. These social media platforms can be used to post updates and share photos. You may also build relationships with potential customers. Many businesses opt to purchase ad space on social networks because they want to reach a larger audience for a more affordable price.
Blogging – Another way to generate traffic for free is to blog. Quality content that is enjoyable to read will attract people. You can sell products and services once you have attracted visitors to your blog.
Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. You can grow your list and eventually sell to subscribers by sending them emails frequently.
Why not advertise your business on social media?
Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target specific groups within these networks using keywords.
Because it is cheaper to market online than traditional advertising methods, this advertising method is more cost-effective. It allows you build strong relationships between your potential and existing clients.
It's simple to begin using social media to promote a business. All you need to get started with social media is a smartphone or a computer, and an internet connection.
Statistics
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- It's 100% reliant on your website traffic. (quicksprout.com)
External Links
How To
How to make Sponsored Ads on Facebook
Facebook has quickly become one the most widely used social networking platforms. The global population is 1.79 billion. The number of users continues to rise each day.
Facebook is completely free. However, you will need to pay to reach your target audience. You can also opt for paid advertising options such banners or promoted posts.
Log in to your existing application if you have one. Click "Create New App" if you don't have an app already registered. then follow these steps:
-
Click "Add Platform" in the Apps section.
-
Click Continue, then select "Advertising".
-
Please complete the form and submit it.
-
After approval, you will be issued a Client ID as well as a Secret Key. Copy them down.
-
Then, copy the keys into the appropriate areas.
-
Enter the name of your campaign and select the currency.
-
Click "Begin Campaign"
-
Follow the instructions until you see the first banner. Next, copy the URL to return to your Facebook Page.
-
Paste the code in the box provided via Facebook
-
Click on "Save Changes"
-
Your ad is now live!
-
For each additional banner that you wish to make, repeat steps 10-12.
-
Once you are done, click "Continue", and continue with the process.
-
Create your final ad group.
-
Once you're done, click on "View All Ads", to view all of your campaigns.
-
Click "Remove ads" next to each ad to remove it.
-
If you don't see any results after running your campaign you should double-check that you followed the instructions correctly.
-
Check the date range of your campaign.
-
It is important to budget properly.
-
Make sure to save your changes.
-
Review the settings for your campaign before clicking "Submit."
-
Your ads will appear on your timeline when you wait.
-
Congratulations on a job well done!
-
Let's now take a look at some tips that can help you improve your results.