KFI-AM, a Los Angeles radio station, is very popular. It broadcasts at 6:40 AM. The signal is heard in most of west North America, including Arizona & Nevada. It's a news and talk station during the day. It's also a top-40 music station. KFI supplies shows for national broadcasting, as well as local programs.
KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. It aired every Dodgers game throughout the 1970s. KFI was the main source of war information in Los Angeles during World War II. It also carried the NBC network's weekend radio service.
KFI started playing adult top 40 music around the mid-1970s. Popular disc jockeys are interspersed with aggressive local sport coverage. Dave Diamond hosted the evening show. Bob Shannon survived the switch and went on to become a film acting coach for Los Angeles.
"The Swingin’ years" was a national syndicated television show that ran for 25 consecutive years. Chuck Cecil hosted it from 1956 until the early 1970s. It aired before moving to KKJZ, Long Beach.
KFI was transformed from a Top 40 format in the 1970s to a news and talk radio station. Scott Ellsworth's "Scott's Place" program featured jazz music. Ted Rall, Charlie Fox and others were other hosts.
Lohman & Barkley were a morning duo. They also did live-call-in shows. Casey Bartholomew was a board operator and wrote many popular "updates." Tim Kelly contributed to Bill Handel Program.
KFI is also a leader of the Emergency Alert System for Western U.S. and supplies play-by–play broadcasts to other stations throughout the Southwest. Its transmitter station is located in La Mirada (California). It has now turned off HD radio transmissions as of August 12, 2015.
KFI has an iHeartRadio internet streaming platform. There is one national syndicated talkshow and two local shows. All of the hosts are Southern California residents. The station has featured some of the most famous radio personalities.
KFI's lineup has seen a lot of changes over the past decade. Many of the original hosts have left the station. Others have returned. Neil Saavedra is now the marketing director. Mike Nolan, a ground-based traffic reporter, is also back on air.
KFI added new programs. After a long hiatus, Mike Nolan was back on the air with KFI and KOST 103.5 as a subject matter expert for aviation related topics. He is also host of Sunday's Jesus Christ Show.
Interviews with former NBC Radio personality were included on the KFI's 50th birthday day. Ev Kelly, Tim & Ev, Mark Thompson and the "Swingin’ Year" were some of the guests. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull (host of a weekly radio talk show) joined the lineup in 2013.
KFI's 50th Anniversary celebration was held at a radio station in Burbank, CA. Cox Broadcasting purchased KFI at $15 million. This was one of the largest sums ever paid for a station on radio.
FAQ
Advertising is what?
Advertising is an art form. Advertising is not about selling products. It's all about creating emotional connections between people with brands.
Advertising is all about telling stories with images and communicating ideas.
You must communicate clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is thus different from other forms, such public speaking, writing, and presentations.
When you create a winning ad campaign, it is creating your brand identity.
This is how to be remembered. You are someone people remember.
What do you need to know about radio advertising?
Understanding the interactions between different media is essential. The most important thing to remember is that all forms of media are complementary rather than competitive.
Radio advertising can be extended to television. It can reinforce key messages and provide additional information.
Radio listeners may find TV commercials too long. Radio ads are typically shorter and less costly.
How can I choose my target audience
Start with yourself and those close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What are their daily problems? Which people are the most intelligent in my industry? Where can they be found online?
Rewind to the beginning, when your business was founded. Why did you start? How did you solve the problem?
These answers will help to identify your ideal clients. Learn more about them and why they choose to do business with you.
It is also possible to look at the websites and social networks pages of your competitors to get insight into who they cater.
Once you identify your target customers, then you must decide which channels to use to reach these people. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
You could create a blog if you offer software to small business owners.
A Facebook page for teens could be set up if you are a clothing seller. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
The important thing is that you have many options for getting your message across.
Why use social media for advertising your business?
Social Media Marketing allows you to reach customers right where they are, via social networks like Facebook, Twitter, LinkedIn and YouTube. You can also target specific segments within these networks with keywords.
This advertising strategy is cost-effective as it costs less than traditional methods to market online. It also allows you to build strong relationships with your current and potential clients.
It's very easy to start using social networks to promote your business. All you need is access to the Internet and a smartphone.
What are the basics of print advertising?
Print advertising is an effective medium for communicating with consumers. Many companies use print advertising to promote their products. It is designed to attract the attention of the customer.
Print ads are usually short (one page) and contain text, pictures, logos, and other graphics. These ads may include sound, animation and video as well as hyperlinks.
The following are the main types print advertisements:
1. Brochures: These large-format printed pieces are meant to draw customers into stores. Brochures can often be adorned with brightly colored images and eye-catching designs.
2. Catalogues- These are smaller versions and variants of brochures. These are typically sent to customers who ask for specific information.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They can be given at retail outlets but must be paid for.
4. Posters – These are larger versions for flyers. These flyers can be displayed on buildings, fences and walls. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. These are sent out by companies to remind customers about their business.
6. Newspaper Ads are placed in newspapers and magazines. They are usually quite long and contain both text and images.
What is affiliate marketing?
Affiliate marketing is an internet business model in which you refer customers to other products and services. When someone purchases from you, the product owner will pay you.
Affiliate marketing relies on referrals. To get people to buy from your affiliate marketing, you don't have any special requirements. All they have to do is to refer them the website.
There are many ways to make money, without having to do any selling. It's just as easy to sell as it is to buy.
In minutes, you can also set up an affiliate account.
Referring as many people as possible will increase your commission.
There are two types:
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Affiliates who have their website owned by them
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Affiliates who work in companies that offer products or services.
What is the primary purpose of advertising?
Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.
Advertising is about communicating your ideas and values to people who already care about what you have to say. It is about changing attitudes and minds. And it's about building relationships.
It's about helping people feel good about themselves.
You can't sell to your customers if you don’t know their needs.
So before you start any advertising project, you should first understand your customer's needs and wants, and buying habits.
Then you can design ads that will resonate with them.
Statistics
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
External Links
How To
How to show ads on a website
Ads are an essential part of any business. They enable you to reach new customers and keep them coming again.
You can also promote your products or services with ads without spending money on advertising.
Google Adsense lets you display text and images advertisements on your site, blog, forum or other online content.
Google Adsense gives you the opportunity to make revenue from every click on any ad link displayed on your site. Your ads can be set up without the need for any programming.
To get started, just sign up for a free account at www.google.com/adsense. Follow these steps to get started:
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The Ad Builder tool allows you to create your ads. You can create different ads using the tool, including text, images and video ads.
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Once you've created your ads, you'll need to upload them to your AdSense account. To do this, select "Upload" under the "My Ads" section in the left-hand navigation bar.
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Next, add keywords relevant to your product or services to ensure that your ads are displayed in search results relevant your niche.
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Copy and paste the ads in the appropriate places on your website. Your ads will automatically be loaded onto your site once you've done all this.
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Visitors who click on an ad from you will be redirected to a different page on your website where they can buy your products or services.
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Earnings are deposited into your AdSense account whenever someone clicks on one of your ads.
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Go to the My Account tab, located at the top of the AdSense dashboard. There you will find reports detailing the performance of your ads.
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You can also download your earnings as a CSV file.
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You can change your ads to increase earnings or target your audience.
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You can also pause or remove your ads at anytime.
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You can also contact us with questions or concerns.