KFI AM is a radio station that broadcasts in Los Angeles, CA. It broadcasts on 640 AM. The signal can also be heard in Arizona and Nevada. It's a news and talk station during the day. It's also a top-40 music station. KFI is a national distributor of KFI's local programming.
KFI was the Los Angeles Dodgers' flagship station in the 1960s. Throughout the 1970s, it aired the entire Dodgers game. During World War II, KFI became a primary source of war news in the Los Angeles area. It also carried the NBC network's weekend radio service.
KFI started playing adult music from the top 40 in the mid-1970s. Popular disc jockeys are interspersed with aggressive local sport coverage. Dave Diamond was the evening host. Bob Shannon survived the transition and worked later as an acting coach in Los Angeles.
The Swingin' years was a nationally syndicated program that ran for over 25 years. Chuck Cecil hosted from 1956 through the 1970s. It aired on KFI prior to moving to KKJZ Long Beach.
KFI was transformed from a Top 40 format in the 1970s to a news and talk radio station. Scott Ellsworth's program called "Scott's Place", featured jazz music. Ted Rall was also a host, as well as Charlie Fox.
Lohman & Barkley were a morning duo. They also did live call in shows. Casey Bartholomew, a board operator, wrote many "updates" that were very popular. Tim Kelly was a contributor for the Bill Handel Program.
KFI is also a pioneer in the Emergency Alert System Western U.S., providing play-byplay broadcasts and support to other stations across the Southwest. Its transmitter site is in La Mirada, California. It turned off HD signals on August 12, 2015.
KFI also has an iHeartRadio streaming platform. There are two local shows, one of which is a national syndicated talk show. All of the hosts hail from Southern California. Some of radio's most prominent personalities have been featured on the station.
KFI's lineup changed a lot over the past ten years. Many of the stations' old hosts have moved on. Others have returned. Neil Saavedra has been appointed marketing director. Mike Nolan is now the marketing director.
KFI has also added new programs. Mike Nolan, who was absent for a while, returned to KFI's 103.5 airwaves as a subject-matter expert for aviation topics. He is also host of Sunday's Jesus Christ Show.
Interviews were held with former NBC Radio personalities on the 50th anniversary of KFI. Ev Kelly and Tim, as well as Mark Thompson from the "Swingin’ Years", were among the guests. Tom Leykis, a host of a politically-oriented "combatradio" program, was among the guests. Dave Hull was a host of a weekly talk-show and joined the list in 2013.
KFI celebrated its 50th anniversary at Burbank's radio station. KFI was purchased by Cox Broadcasting for $15 million. This was the highest amount ever paid to a radio station.
FAQ
What is branding?
Branding is how you communicate who you are and what you stand for. It's how you make people remember you when they hear your name.
Branding is all about creating an identity that makes your company memorable. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
A strong brand makes customers feel more confident about buying from you. Customers feel confident in choosing your products to those of their competitors.
Apple is a good example of a company that has a strong brand. Apple is a globally recognized brand because of its beautiful design, high-quality product lines, and friendly customer service.
Apple's name has become synonymous for technology. Apple is synonymous with technology.
If you're considering starting a new business, you should consider developing a brand before launching. This will give your brand a personality.
What is advertising's basic purpose?
Advertising is more about connecting with customers than just selling products.
Advertising is all about communicating ideas and values with people who are already interested. It is about changing attitudes and minds. It's all about building relationships.
It's all about making people feel good about themselves.
But, if you don’t have a clear understanding of your customers’ needs, you will not be able sell anything.
You must first get to know your customer before you can start advertising projects.
This allows you to design ads that resonate well with them.
What do you need to know about radio advertising?
Understanding how different media interact with each other is crucial. It is important to understand that all media forms are complementary and not competitive.
Radio advertising can be extended to television. It enhances television by reinforcing important messages and providing additional details.
Radio listeners are often not able to handle long TV commercials. Radio ads are typically shorter and less costly.
How do I choose my target audience?
Start with yourself, and the people closest to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What are their biggest challenges? Which people are the most intelligent in my industry? Where are they located online?
Go back to the beginning when you started your business. What was your motivation for starting? What problem were you able to solve and how did this happen?
These answers will help you identify who your ideal clients are. They will also reveal their personality and reasons for buying from them.
Look at your competitors' sites and social media pages for clues as to who they cater.
Once you identify your target customers, then you must decide which channels to use to reach these people. You might, for example, create a website to target home buyers if you offer services to real-estate agents.
A blog that targets small-business owners could be a possibility if you are a software provider.
A Facebook page for teens could be set up if you are a clothing seller. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
This is the point: There are many ways to communicate your message.
What is an ad campaign?
Advertising campaigns are a series or advertisements that promote a product. This could also include the entire production of these ads.
"Ad" is a Latin word that means "to sell." Marcus Terentius Varro, 116-27 BC, was the first to use it. He used it as a verb that meant "to make a sales."
Advertising campaigns are most often done by large agencies or businesses. These campaigns may include many media types such as print, television, radio and the internet.
Advertising campaigns can last up to six months and have specific goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
What should you know about printing advertising?
Print advertising is an effective way to reach consumers. Print advertising is used by many companies to promote their products and services. It is designed to attract the attention of the customer.
Print ads are usually short (one page) and contain text, pictures, logos, and other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The following are the main types print advertisements:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. They are often filled with colorful images and catchy designs.
2. Catalogues: These are smaller versions or brochures. These are usually sent to customers who request information about specific items.
3. Flyers – These are tiny pieces of paper distributed at events like concerts or fairs. They can be given at retail outlets but must be paid for.
4. Flyers are also available in posters. These flyers can be displayed on buildings, fences and walls. They are created by computer software programs in order to grab passersby's eyes.
5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These are sent to customers periodically by businesses to remind them about their business.
6. Newspaper Ads are placed in newspapers and magazines. They are usually quite long and contain both text and images.
Why not use social media advertising for your business?
Social Media Marketing allows you to reach customers right where they are, via social networks like Facebook, Twitter, LinkedIn and YouTube. You can also target specific audiences within these networks by using keywords.
This advertising strategy is cost-effective as it costs less than traditional methods to market online. This method allows you to develop strong relationships with potential and current clients.
It's very easy to start using social networks to promote your business. You only need a smartphone or computer and internet access.
Statistics
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
External Links
How To
How to show ads on a website
An essential part of any company is advertising. They enable you to reach new customers and keep them coming again.
Ads also let you promote your products and services without spending money directly on advertising.
Google Adsense lets you display text and images advertisements on your site, blog, forum or other online content.
Google Adsense lets you earn revenue for each click on the ad links on your website. You don't have to write any code to set up your ads.
To get started, just sign up for a free account at www.google.com/adsense. These are the next steps:
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Use the Ad Builder to create your ads. You can create a variety of ads with the Ad Builder tool, including text ads, images, videos, and interactive ads.
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After you have created your ads, upload them to AdSense. Select "Upload" from the "My Ads” section of the left-hand menu bar.
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Next, add keywords that are related to your product/service so your ads show up in search results relevant for your niche.
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Finally, copy and paste your ads into the appropriate areas of your website. Your ads will automatically be loaded onto your site once you've done all this.
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If visitors click on one your ads, they will be taken to another page where they may purchase your products or services.
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When someone clicks on an AdSense ad, earnings are transferred to your AdSense account.
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Click the My Account tab to see reports that detail the performance.
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You can also download earnings as a CSV File.
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Changes to your ads or your target audience can help you increase your earnings.
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You can also pause and delete your ads at any moment.
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If you have questions or concerns, feel free to contact us.