KTRH, a radio station that specializes both in news and talk is a great choice. The station, which is located in Houston Texas has been a local staple for decades. The station's slogan is "Houston's News, Weather and Traffic Station." Many celebrities have called it home, including Jim Nantz (Dan Rather) and Jim Nantz (Traffic Station). Today, the station has a wide variety of syndicated talkers.
KTRH was affiliated with several large corporations and other organizations in the past. It's been a CBS Radio News station, an ABC News Radio station, and it is now a Fox News Radio station. Dan Rather and Jim Nantz have been regulars there. Currently, iHeartMedia, Inc. owns the station and it is affiliated to the Weather Channel.
The station is a 50,000-watt news and talk station that broadcasts 24-hours. Although the station is based in Houston, it also provides coverage in parts of New Orleans, southwestern Louisiana and Southeast Texas. This station is also the primary point of entry to the Emergency Alert System South Texas.
KTRH's slogan states that it is Houston's news, weather, traffic station. The station's website is full of statistics and other interesting facts. Apart from "Houston's Morning News", which begins at 5 AM, there are many other news and talk programs. Jasons Jukebox broadcasts on Tuesdays while All Request Lunch Hour runs on Tuesdays. The Clay Travis and Buck Sexton shows are two other programs. Another example is "This Morning, America's First News w/ Gordon Deal", which airs on KPRC.
The station uses an directional pattern that focuses its signal on the Golden Triangle region of Houston. The station transmits its signal on a clear channel throughout the day. At night, it switches to a more directional pattern. In the 1970s, the station experimented with progressive rock music programming. Today, the station is a well-respected radio station.
As far as the KTRH 740-AM's most popular show goes, it's not the "Houston's morning news." But it is the "This Morning, America's first news with Gordon Deal." This is true if you consider that it was a good idea broadcasting this on an AM radio station. Since KTRH has a large number of listeners, advertisers can take advantage of the opportunity to gain brand recognition with a sponsored ad on the station.
KTRH has other programming options such as the Michael Berry Show (with Clay Travis, Buck Sexton, and the All Request Lunch Hour). You can also advertise on KTRH's webcast, which is one of the many perks to being a station. This is a great way to reach thousands of people who listen to KTRH's webcasts. Moreover, a third-party buyer can help you with your advertising campaign.
FAQ
What is the best way to advertise online?
Internet advertising is a key part of any business strategy. It allows companies reach potential customers at a very low cost. There are many kinds of internet advertising. Some advertising is free and others are paid.
There are many ways to advertise online, including pop-up ads and banner ads. Each method offers its own advantages and disadvantages.
What is an advertising campaign?
A campaign is a series advertising messages that are designed to promote a product. This could also include the entire production of these ads.
"Ad" is a Latin word that means "to sell." The first known use was by Marcus Terentius Varro (116-27 BC), who used it as a verb meaning "to make a sale."
Advertising campaigns are typically done by large agencies and companies. Advertising campaigns can involve many media types, such as television, radio, print, and the internet.
Advertising campaigns usually last several months, and they have specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.
Radio advertising: What are your options?
Understanding the interactions between different media is essential. The most important thing to remember is that all forms of media are complementary rather than competitive.
Radio advertising can be extended to television. Radio can complement TV advertising by reinforcing key messages, and providing additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are usually shorter and less expensive.
What is the best way to advertise in print?
Print advertising can be a powerful medium for communicating with customers. Print advertising is used extensively by companies to promote their products or services. The goal is to get the consumer's attention.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. These ads may include sound, animation and video as well as hyperlinks.
The main types of print advertisements are classified as follows:
1. Brochures are large-format printed materials that are designed to draw people into shops. Brochures often feature eye-catching designs and colorful photos.
2. Catalogues - These are smaller versions of brochures. These are typically sent to customers who ask for specific information.
3. Flyers - These small pieces of paper are distributed at events like fairs and concerts. They can be given at retail outlets but must be paid for.
4. Flyers are also available in posters. They are placed on walls, fences, buildings and other surfaces. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper Ads - These advertisements are found in newspapers and magazines. They are usually very long and contain text and images.
Advertising what is it?
Advertising is an art. It's more than just selling products. It's about building emotional bonds between brands and people.
Advertising is about telling stories and using images to communicate ideas.
Communicating clearly and persuasively is key. Your target market should be able to relate to the story you tell.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
When you create a winning ad campaign, it is creating your brand identity.
This is how to be remembered. People want to remember you.
How can you choose your target audience?
Start with yourself and those closest to your heart. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What are their daily problems? Who are my top-ranking people? Where do they hang out online?
Return to the beginning. What was your motivation for starting? How did you solve the problem?
These answers will help to identify your ideal clients. They will also reveal their personality and reasons for buying from them.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. If your company offers services to real estate agents you might make a website that targets home buyers.
A blog that targets small-business owners could be a possibility if you are a software provider.
If you sell clothing, you can create a Facebook fan page for teens. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.
You have many options to convey your message.
What do you need to know about television advertising?
Television advertising can reach a lot of people quickly and is very effective. It was also extremely expensive. However, if you use it well, it can be incredibly powerful.
Although there are many types of TV ads available, they all share certain characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should stay consistent throughout the campaign.
Remember that prime-time is the best time for your ads to be aired. This is because most viewers watch TV while relaxing in front of the set. You want them to be comfortable enough to listen to your words.
Finally, just because you've a lot of money doesn't mean you'll get great results. It may be the reverse. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. If you spend a lot of money advertising on TV, make sure it's done right.
Statistics
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
External Links
How To
How to make sponsored ads on Facebook
Facebook has been one of the most popular social media platforms. There are approximately 1.79 billion monthly active users in the world. It keeps growing each day.
Facebook is free. But, if you wish to reach your audience directly, you need to pay. You can also use paid advertising options, such as promoted posts or banners.
Log in to an existing app, if you already own one. You can also click on "Create New App". Next, follow these steps.
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Click "Add Platform", under the Apps section.
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Select "Advertising", then click on Continue.
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Complete the form and send it in.
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After approval, you'll receive a Client ID (and Secret key). Copy them.
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and paste the keys into the appropriate fields.
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Enter the name of your campaign and select the currency.
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Click "Start Campaign".
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Follow the instructions until you see the first banner. Copy the URL, then go back to your Facebook profile.
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Copy the code and paste it into the box provided to you by Facebook.
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Click "Save Changes".
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Your ad must now be live
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You can repeat steps 10 through 12 for every additional banner you create.
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Click "Continue" when you're done.
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Complete the final step of creating your ad group.
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After you are done, click "View All Ads" and see all your campaigns.
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Click the "Remove Advertisements" button next to any ad.
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If your campaign is not producing results, make sure you have followed the instructions.
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Make sure to check the dates of your campaign.
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Make sure you set your budget appropriately.
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Keep your changes safe.
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Before you submit, make sure to check the settings.
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Wait for your ads to appear on your timeline.
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Congratulations for a job done well!
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Now let's look at some tips for improving your results.